Research, SEO & growth

The research behind every build

Every Kathdu website starts with evidence: what people search for, who you’re up against and whether your name is safe to build on. The same research is available on its own, for any website.

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01How we work

Evidence first, opinion second

Good decisions need good information. Ours comes from primary sources, is checked twice and arrives in plain English.

  1. 01

    Evidence for every claim

    Each finding comes with what supports it: a search figure, a register entry, a test result or a screenshot, with the date it was taken. If we can’t show it, we don’t claim it.

  2. 02

    Checked against a second source

    Search volumes, competitor prices and register results are cross-checked wherever a second source exists, and we tell you where one doesn’t.

  3. 03

    Beyond your own industry

    We study how the best businesses in other trades win and keep customers, then borrow what fits. A plumber can learn a great deal from a good hotel.

  4. 04

    Prioritised, not padded

    A short summary, a ranked list of what to do and why, and the detail behind it for whoever does the work. No forty-page exports of warnings.

  5. 05

    Proofread to the last word

    Every report and every page of copy is grammar-checked in British English, then read through line by line before it reaches you.

  6. 06

    Yours to keep

    Accounts are set up in your name, findings are written so anyone can act on them, and you’re never tied to us to make use of the work.

02Tried on ourselves first

The same process built our own work

Before Kathdu had a name, we searched it against the UK, EU and international trade mark registers, Companies House and domain records. Before we wrote a word for Hot Tub Repair Man or Claire De Fleurs, we studied their search data, their competitors and the questions their customers ask.

  1. a

    Search & keyword analysis

    What people actually type, how often, and which pages compete for it, taken from Search Console, keyword tools and the results pages themselves.

  2. b

    Registers & records

    UK IPO and TMview for trade marks, Companies House for company names, and domain and archive records for a name’s history.

  3. c

    Measured performance

    Lighthouse lab tests, real-visitor Core Web Vitals where Google publishes them, and structured data validated against Google’s own tests.

  4. d

    Written up properly

    Findings, sources and next steps in one clear report, proofread before it’s sent.

03Services

Choose what you need

Take one service on its own or combine them. We’ll suggest the smallest piece of work that answers your question.

From £245 Draft, to confirm

SEO audits & improvement

A thorough look at how search engines see your site: technical health, speed, content and competition, with a ranked list of fixes.

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From £295 Draft, to confirm

Analytics reviews & setup

Google Analytics 4 and Search Console set up properly, or checked and repaired, with reports you can actually read.

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From £295 Draft, to confirm

Market & competitor research

Who you’re up against, what they charge, what customers search for and what the best businesses in other trades do differently.

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From £95 Draft, to confirm

Name & trade mark research

Before you commit to a name: checks across the trade mark registers, Companies House, domains, social handles and the web.

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From £75 Draft, to confirm

Domain search & registration

The right domain, its history checked, registered in your name and set up with email records that work.

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From £175 Draft, to confirm

Google Business Profile & listings

A complete, accurate Business Profile and consistent listings, so you show up properly in local searches and on maps.

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From £45 Draft, to confirm

Copywriting & proofreading

Clear, persuasive words for your website, written for your customers and for search, and proofread in British English.

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04What you receive

A report you can act on

  • A one-page summary of what matters most
  • Findings ranked by impact and effort
  • The evidence behind each finding, with dates and sources
  • Who should fix each item, and roughly how long it takes
  • A walkthrough call to talk it through
  • Clear notes on anything we couldn’t check, and why

Questions

Research and SEO questions

All questions and answers

01Do I need a Kathdu website to use these services?

No. Every service here works on any website, whoever built it and whatever it runs on. Many clients start with an audit and decide what to do next once they have the findings.

02Will you guarantee me the top spot on Google?

No, and be wary of anyone who does. Rankings depend on competition and on decisions Google makes. We promise a thorough, honest piece of work and a clear plan, and we report what changes.

03Do you need my passwords?

No. We ask you to add us as a user to Google Analytics, Search Console or your Business Profile, with the lowest level of access the job needs. You stay the owner and can remove us at any time.

04Is your trade mark research legal advice?

No. It’s careful research into what the registers and the web show, written up so you can make an informed decision. For a legal opinion or a filing, we’ll point you to a solicitor or a chartered trade mark attorney.

Not sure where to start?

Tell us what you’re trying to achieve. We’ll suggest the smallest piece of work that answers the question.

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