Research · Words

Words that earn their place

Clear, persuasive copy for your website, written for the people you want to reach and for the words they search with, then proofread until it’s right.

Request copywriting

01How we write

Researched, written, checked

Good copy starts with listening. It ends with a careful proofread.

  1. 01

    A short interview

    Twenty minutes on what you do, who for and why people choose you. Most of the best lines come from here.

  2. 02

    Search-aware

    Wording that matches what customers really search for, without stuffing pages with keywords.

  3. 03

    Your voice

    Friendly, formal or somewhere between. Written the way you’d speak to a good customer.

  4. 04

    Claims you can stand behind

    Every number, guarantee and comparison traced to a source or signed off by you, in line with advertising rules.

  5. 05

    Proofread in British English

    Grammar and spelling checked, then a slow line-by-line read for rhythm, consistency and the errors software misses.

  6. 06

    Ready to publish

    Delivered with page titles and descriptions, so it’s ready for your site and for search.

02Prices Draft, to confirm

Fixed fees, agreed first

Prices per page, agreed before we start, with one round of changes included.

  1. Proofread & edit

    Spelling, grammar and consistency in British English, plus notes on clarity and claims.

    Suits Copy you’ve written

    from £45/page

  2. Web page copy

    A service, product or about page, researched and written from a short interview.

    Suits Most business pages

    from £175/page

  3. Homepage copy

    The page that does the most work: headline, structure, calls to action and search wording.

    Suits New sites and relaunches

    from £295

Draft prices for Jon to set. All fees agreed in writing before work begins. Placeholder VAT status.

Questions

Copywriting questions

All questions and answers

01Will it sound like me?

That’s the aim. We start with a short conversation about how you talk to customers, then write in that voice, and you approve every word.

02Do you write for search engines?

We write for people first, using the words they search with. That’s what search engines reward too.

03Can you just check what I’ve written?

Yes. Our proofread and edit corrects spelling, grammar and consistency in British English, and points out anything unclear or that can’t be backed up.

Struggling to find the words?

Tell us which pages you need and send anything you’ve already written. We’ll take it from there.

Start your project
Start a project